Alright, so Ubisoft's got a take on that whole Assassin's Creed Shadows backlash – and it's... something. Apparently, they're framing the pre-release drama, fueled by some folks getting upset about Yasuke, the Black samurai protagonist, as a strategic victory. Can you believe it?

According to reports, Ubisoft CEO Yves Guillemot is saying they saw it as "a battle with our fans" to prove the game was "more of a video game than a message." Honestly, it sounds like they're trying to spin a negative into a positive, which, let's be real, isn't exactly shocking in the corporate world. They even showed a marketing video about it at Paris Games Week.

The video apparently highlighted how Ubisoft had to shift focus from the "haters" and start rallying their supporters. Guillemot even stated they were surprised by the intensity of the attacks. It seems the company is trying to paint a picture of resilience, suggesting they won by delaying the game for polish and launching a charm offensive, reminding everyone that it's "just Assassin's Creed."

On one hand, I get it. It's PR 101 – turn a bad situation into a triumph. However, It's hard to swallow that they seem to gloss over the fact that the game's creative lead, Marc-Alexis Coté, actually defended the game's vision. It feels like they're downplaying the importance of representation and diversity in gaming for the sake of damage control.

I can't help but wonder if it's all connected to the reported cancellation of an Assassin’s Creed game set in post-Civil War America. If Ubisoft canned that project because they were worried about the US political climate, it shows they're willing to sacrifice potentially interesting stories to avoid controversy. Seems like they didn't think they could win that particular "battle." So, what do you think about this situation?